My Story
I grew up in a family that faced financial challenges, and losing my father at four meant stepping into responsibility earlier than most. Watching my mum work tirelessly through day and night shifts taught me resilience, work ethic, and gratitude. Those experiences shaped my determination to create a better future.
At 14, I began buying and selling products online, sparking a lifelong interest in business and marketing. Alongside years of hard work and saving, that drive allowed me to achieve milestones like purchasing my family home at 23.
What I Love to Do
I’m passionate about building brands that stand out, developing strong visual identities and creating digital experiences that truly connect. My expertise spans e-commerce development, web design, social meda marketing and building custom CRMs that make managing businesses easier and more effective. I take pride in precision and organisation, consistently pushing projects beyond expectations.
Away from work, I find balance outdoors through camping, farming, and fishing, which keep me refreshed and ready to deliver my best in every project.
My Achievements
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Brand Design Projects
Delivered with consistently positive feedback
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Leads Generated
In 8 months for Ascent Education
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Orders Fulfilled
On one Shopify website I created
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Authentic Reviews
Across multiple eCommerce websites I created
Work experience
2016 – Present
E-commerce & Web Design
Planned, designed, and launched e-commerce stores and service websites with a focus on user experience, branding, and functionality. Delivered solutions for client acquisition, product showcasing, and lead capture, with integrated systems to support growth, retention, and scalability.
Jul 2024 – Present
Director @ Ascent Education
Co-founded and manage a K–12 tutoring business, overseeing branding, marketing, systems, and operations. Built a centralised platform for scheduling, payments, contracts, and communications, while implementing strategies that support a growing team, streamline admin tasks, and ensure a high-quality client experience.
Oct 2021 – Apr 2022
Project Estimator @ Frame Corp
Produced detailed cost breakdowns, scope analyses, and tender documentation for large-scale construction projects. Collaborated with internal teams and builders to ensure pricing accuracy, material efficiency, and competitive bids.
Jul 2019 – Oct 2021
Contracts Admin @ Protek
Handled compliance, reporting, and site coordination across multiple Defence projects. Oversaw contractor onboarding, safety documentation, permits, and records management while supporting project teams to meet operational and regulatory standards.
What I am focusing on next
01
Collaborating on Bigger Projects
I want to work closely with specialists and experienced teams, gaining insight into how every part of a successful brand and marketing strategy comes together.
02
Deepening Expertise in Marketing and Automation
I’m focused on refining my skills in marketing strategy, automation, and CRM integration. My goal is to better understand customer journeys and optimise them for growth across channels.
03
Growing Toward Marketing Leadership
I aim to eventually oversee marketing initiatives while staying hands-on with creative execution, learning from industry leaders, and sharpening my strategic thinking.
04
Shaping the Future of Digital Marketing
I’m passionate about using data, creativity, and technology to build systems that scale effectively, helping brands strengthen their presence and long-term impact.
Client Reviews
"Attention to detail 10/10
Automation 10/10
Overall good guy who is proud of his work and delivers exceptional quality."
"Very happy with how my website turned out, Micheal is very responsive and kept me up to date with progress. Would highly recommend"
"Michael brought our vision for Vera Vitis to life with a beautiful brand and seamless website that has elevated our outreach and made managing events and donations effortless."
"Michael helped us build a clean, professional website and set up systems that make managing bookings and payments simple. Everything runs smoothly, and clients find it easy to work with us."
"Michael worked closely with me to bring my vision for AML Comply Plus to life. He took the time to deeply understand my business, and his attention to detail was clear from the start. The end result is a professional, clean website that allows our clients to purchase compliance packages easily."
Michael has been the driving force behind Ascent Education’s systems, branding, and growth. He built our CRM from scratch, designed a professional website, and created an organised framework for payments, bookings, and marketing. His attention to detail and ability to streamline processes have allowed us to focus on tutoring while running a smooth and scalable business.
