My Skills

(01)

Brand Development

I bring together all the visual and strategic elements that make a brand feel consistent, trustworthy, and memorable. This includes working closely with designers to produce logos and creative assets, creating brand guidelines, and ensuring every customer touchpoint reflects the same identity. I am meticulous about consistency so the brand feels cohesive across products, marketing, and digital spaces.

Shopify

UX Design

Shipping Configurations

Checkout Optimisation

Sales Analytics

Upsell Strategy

(02)

Web Design

I create Webflow websites that are easy to navigate, visually consistent, and built for conversion. My work focuses on aligning design with brand identity while incorporating features like smart forms, pop-ups, and CRM-connected contact systems to improve lead capture and customer engagement.

Webflow Site Creation

UX Design

Conversion Optimisation

CRM Integration & Automation

Domain & Hosting setup

SEO Fundamentals

(03)

Ecommerce Development

I create every element of an online store from the ground up. This includes designing layouts, curating product presentation, and setting up smooth customer experiences that encourage sales. My work blends creativity with strategy so every store not only looks great but performs well.

Brand Strategy

Creative Direction

Asset Coordination

Brand Guidelines

Visual Consistency

Campaign Allignment

(04)

Social Media Marketing

I have a history of building large, engaged audiences for eCommerce brands. My approach combines organic content, user-generated content, and strategic collaborations to grow reach, build trust, and drive sales. Every piece of content is designed to connect with the right audience and move them closer to making a purchase.

Organic Content Strategy

User-Generated Content

Audience Engagement

Social Media Strategy

Audience Targeting

Campaign Analytics

(05)

CRM Integration

I set up and connect CRM systems that work seamlessly with a company’s website to capture, organise, and nurture leads automatically. This includes integrating contact forms, pop-ups, and checkout data so every customer interaction is tracked and followed up on. I streamline workflows by automating repetitive tasks, syncing data across platforms, and creating systems that help businesses respond faster and convert more visitors into loyal customers.

CRM setup & optimisation

Smart marketing automations

SMS and email workflows

Customer journey mapping

Payment & booking integration

Performance tracking

What I'm Focusing on Next

01

Collaborating on Bigger Projects

I want to work closely with specialists and experienced teams, gaining insight into how every part of a successful brand and marketing strategy comes together.

02

Deepening Expertise in Marketing and Automation

I’m focused on refining my skills in marketing strategy, automation, and CRM integration. My goal is to better understand customer journeys and optimise them for growth across channels.

03

Growing Toward Strategic Leadership

I aim to eventually oversee marketing initiatives while staying hands-on with creative execution, learning from industry leaders, and sharpening my strategic thinking.

04

Shaping the Future of Digital Marketing

I’m passionate about using data, creativity, and technology to build systems that scale effectively, helping brands strengthen their presence and long-term impact.