Services:
Brand Development, Web Design, CRM Integration
Year:
2025
Industry:
Childcare Centre
Live Website:

Project Overview
Genius Gems is a family-owned early learning centre coming soon to St Clair, NSW. I worked closely with the founders to shape a modern and welcoming brand identity that reflects their vision for a nurturing, state-of-the-art childcare experience. From logo design to colour palettes and even the interior paint scheme, every detail of the branding was designed to create a cohesive and inviting look. I also built a website that integrates with their childcare CRM, OWNA, making it easy to manage enrolments and enquiries. While the centre is still under construction, the site is already live as a pre-launch landing page to capture parent interest, collect enquiries, and set the foundation for future marketing campaigns.

Final Outcome
The branding and website have given Genius Gems a professional and polished presence before doors even open. Parents can register their interest online, helping the business build a database of leads ahead of launch. By connecting branding, signage, and digital platforms, Genius Gems has a unified identity and a strong marketing foundation. This project taught me how to take a business from concept to execution, ensuring everything from visuals to systems is ready for growth on day one.
